LinkedIn isn’t just a digital resume. It’s a personal brand platform—and for executives, it’s one of the most important tools for career visibility. Whether you’re actively job searching or keeping your options open, how you write your LinkedIn profile directly impacts how recruiters, board members, and potential employers perceive you.

At Executive Job Experts, we’ve helped thousands of executives land top roles. These seven LinkedIn writing tips are proven to elevate your profile, strengthen your positioning, and attract the right kind of attention.

1. Start With a Strong, Specific Headline

Most executive headlines simply list a job title. That’s a missed opportunity. Instead of writing “Chief Marketing Officer”, try something like:

“CMO | Driving Brand Growth, Digital Innovation & Scalable Global Marketing Strategies”

Use keywords and highlight your impact. Your headline is prime real estate—make it count.

2. Open With a Compelling Summary

The About section shouldn’t be a dull paragraph full of buzzwords. Think of it as your executive elevator pitch. In 2–3 short paragraphs, show:

  • What you do
  • What you’re best known for
  • What value you bring to organizations

Use a confident tone, but keep it approachable. Write in first person if you want to come across more human and direct.

3. Quantify Your Achievements

Throughout your profile—especially in the Experience section—use metrics to back up your accomplishments. For example:

  • “Grew revenue by 145% in 18 months”
  • “Led a $200M digital transformation initiative across 3 continents”

Recruiters are drawn to results. Show them.

4. Focus on Leadership Impact, Not Tasks

Executives aren’t hired for job duties—they’re hired for strategic outcomes. So instead of listing what you did, explain what you achieved and how it moved the business forward.

Weak: “Managed 10 sales reps”
Strong: “Built and led a 10-person sales team that doubled new business pipeline in under a year”

5. Use Keywords Without Keyword Stuffing

LinkedIn’s algorithm prioritizes profiles with the right keywords—but overusing them can make your writing feel robotic. Identify 5–10 core executive-level keywords related to your role and weave them in naturally.

Think: Strategic Planning, Change Management, M&A, Operational Efficiency, P&L Responsibility, etc.

6. Optimize for Skim Readers

Busy recruiters don’t read profiles word-for-word. Use formatting tricks:

  • Bullet points for accomplishments
  • Short paragraphs (1–3 lines max)
  • Capital letters sparingly for emphasis (not whole sentences)

Make your content easy to scan—but impactful enough to spark interest.

7. End With a Call to Action

Your profile should guide people on what to do next. End your About section or Featured section with a clear CTA:

“Open to executive leadership roles in the healthcare or tech sectors.”
“Let’s connect if you’re building a high-growth team and need proven turnaround expertise.”

Clarity helps your ideal audience take the next step.

Final Thoughts

A well-written LinkedIn profile is often your first impression. Make sure it reflects your executive presence, communicates your value, and opens doors to the right conversations.

If you’re ready to take your profile to the next level, Executive Job Experts can help. Our team specializes in crafting LinkedIn profiles that help executives stand out and get hired faster.